The images of the collectible Blythe dolls virtually came alive with renowned Germany hair care brand Schwarzkopf turning on the magical touch. And the appearances of the popular miniature figurines were enhanced into the actual full-grown individuals portraying unique personalities. In marking the channel-exclusive partnership with Watsons to promote the brand’s Freshlight hair colour series for the retail market.
Mr. Markus Daburger, General Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore said they wanted to capture the guests’ attention with the eye-catching hair colours in the cosplay show.
VIPs are ready to launch the products in very special way…
Remote control ( Decor with purple balloon in VIPs’ hands) are the key to burst the balloon.
Freshlight series are hidden in in every large balloon.
Okay, here is a very energetic opening dance show, now Queenie Chamber presents you the famous Oppa Gangnam Style!
Eye candy dancers!
Ambassadors present you Freshlight Series.
VIPs with their souvenir.
Ten young cosplay girls with one Queen. :)
Models were dressed up for the cosplay to showcase the 10 different distinctive shades from the Freshlight selection.
Medias were pampered with great afternoon tea.
The man who made us all the good food, big claps to the main chef!
SWEET APRICOT, PASSION BLOND, MYSTERIOUS BEIGE, CHAMPAGNE PINK, CLEAR ASH, MELTY MOCHA
( Freshlight Hair Colour 135ml RM 34.95)
High quality crème coloration with easy to apply formulation for vivid hair colors with glossy shine. Home coloring made convenient with comb-type dispenser.
MELTY CHERRY, BERRY ASH, CARAMEL BROWN, LEMON BLOND
( Freshlight Foam 105ml RM 37.95)
Freshlight adopts the unique and refreshing approach of featuring various shades on the hugely popular collectible doll, Blythe™. Easy Foam System wraps around each strand of hair just like shampoo to give evenly colored and beautiful, shiny hair. Absolutely no dripping!
Schwarzkopf’s Freshlight Magical Touch now is available in Watsons.
Please visit your nearest Watsons to grab this fabulous hair product, and say goodbye to bad hairday!
For further information, please visit http://www.schwarzkopf.com.my
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