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I declared that it was a business trip. QE3 was invited by Air Asia and Sabah Tourism Board to cover Sunset Music Fest. If you are looking for fabulous official pics, please click here! ^^Here I’m going to spam you with lots of camwhored Queenies, travel food pics and some leftover awesome pics I would love to share in my personal crap-space!

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Quick shot before landing, Sabah is so beautiful! Unlike Kuala Lumpur, Borneoland looks charming in its expansive land without skyscrapers.

04Here are my awesome tripmates, they are all famous bloggers and press media, who can you recognize?

05The Tip of Borneo, located at Kudat where we supposed to cover the Sunset Music Fest. Unfortunately drizzling for hours long till worst decision made, music festival was cancelled.

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20Even so, I ain’t not upset due to Sabah great place for good food!
By the way, meet my buddy proboscis monkey hehe…

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Quick breakfast after landing before moving on Kudat, we had our first breakkie at Restaurant Kak Nong.
(Top left) Soto nyonya with fish slices
(Top Right) Gado gado, some veggies mixture keropok, you can called it combination of salad & rojak, simply healthy awesome!
(Bottom Left) Mee goreng basah, now then I know Sabah version mee goreng basah isn’t something in my imagination. It exactly something like Chinese style ying-yong fried.
(Bottom Right) My favor mee goreng, thumbs up!

09Seafood gang, chicken with lemon sauce, sambal prawn & fried squid
some quick shot from lunch at Restaurant Melaka.
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11My proboscis monkey join me for lunch too hehe…
12Awesome seafood meal at Kampung Nelayan floating seafood market retaurant.

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14This up side down house is listed in Malaysia Guinness Book of Records. 
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21Meet our friendly tour guide of the trip  Lazarus Gubi, contact him via 016 8320784 if you need one at Sabah.
He is a very patient and nice guy. :)

223D2N was a short trip, bye bye Borneo!

03Air Asia meal chicken briyani, not bad!

23I thank Air Asia and Sabah Tourism Board for this wonderful trip.
Please click here to view our official travel post.

The Launching of Wella Illumina in Malaysia
Wella Professionals successfully adding a page of glory about color innovation in 20 years. Illumina Color is a premium brand that introduces the wonder of light to the Wella Professionals, sheer color that’s luminous in every kind of light. Hair stayed healthy after coloring.  Please checkout their official web for related detail.

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Sheena Liam in Illumina!
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My Illumina Experience at O’inno Hair Salon’s Illumina VIP Suite

This is my first Wella Illumina experience.  I have been waiting for the first Illumina VIP Suite in O’Inno Hair Salon & O Three Hair Studio to be done after Illumina launched. There is another Nioxin Counter which launched last year August. This is the second VIP room separated from open area, to satisfy those clients who love privacy.

20130531_123944Illumina product display in VIP room.
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20130531_154608Bleaching and coloring in action. I am so surprise that my sensitive nose didn’t feel any uncomfortable. I have to admit I have runny nose when allergy to chemical. I tell you Illumina don’t have that irritating smell. :)

20130531_161015Er, I knew my hair a bit too long, :P I have gao dim finished almost 7 tubes of Illumina.

20130531_163529Dyeing process end, time to reveal my color. Yes I am very excited.

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Million appreciated Chester and O’inno team for their damn professional service.

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Queenie Chamber thanks to Wella team too! xoxo
Kathy, Angie & Shugene

20130531_164839Warm tone from Illumina suite my skin tone the most, and I definitely agree with it. I have so much fun with my highlight right now. Thanks for Wella and TTDI O’inno Hair Salon sponsored my fabulous hair. Please make your Illumina appointment exclusively at O’inno Hair Salon ( The first Illumina VIP Suit, and so far the only in Malaysia)by calling  603-7726 2180 . They are located at 18, Jln Tun Mohd Fuad 1, Taman Tun Dr Ismail, KL ( Next to Starbucks TTDI). Have a fabulous Illumina day!

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1A young lady who has been stayed over seven different countries (Canada, Spain, Thailand, Beijing, Jakarta, UK and Malaysia) before her age of 23, has definitely given her a unique and creative insight to the world of fashion. Compare with most of same age girls include me, Ellie Norman has wide vision in fashion industry which difference with others. Or I should said, very understandable and mature. Graduate from business psychology, Ellie persuade her dad with complete business plan of online boutique. Compare to other country like British, online business has reached a mature level where Malaysia hasn’t. Which means there are a huge space for development. Plus, she able to take the balance of commercial and artistic, hence the born of fabulous fashion brand My Apparel Zoo.

Instead of  saying My Apparel Zoo is a fashion brand, Ellie clarifies that would more like a community. Other than her own designs, Ellis will handpick some unique quality pieces from Korea and Hong Kong. My Apparel Zoo will not follow latest trend blindly, Ellie wish to set their own trend with their signature print.

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Why called My Apparel Zoo?
Ellie Norman was initially thinking of using her name Ellie E as the label, but she finds out that wasn’t catchy enough.  End up she came out with My Apparel Zoo which defined zoo as the variety of options for all ladies to choose their dresses.

What is the strength of My Apparel Zoo? 
Ellie Norman has kind of high fashion taste, hence all wearable pieces are produced in high quality. So does their official web, where provides high definition shopping experience to their client.

Who will love My Apparel Zoo?
If you love pop art and loud prints, you may love it very much! Trust me.

My Apparel Zoo online boutique is available from 1st June 2013, which their showroom is planning at end of the year. Please support very talented young girl Ellie by like My Apparel Zoo page and follow her @myapparelzoo

IMG_1971Me n Ellie’s pic during media preview.

1 QUEENIE CHONG
2 SAFILO MEDIA PREVIEW
Eyewear, part of fashion element in our daily lifestyle. (Refer to first image above, oh yeah, I love my round frame so much!) The trend comes and goes according to mainstream fashion runway. Yay or nay? You just gotta admit having a pair of coolest shades on our nose bridge total brighten up our days! If you are looking a pair of new glasses right now, that’s a perfect timing. Safilo provides us some useful tips about the latest eyewear trend. Other than house brand collection of Carrera and Polaroid, Safilo brings in fabulous Bottega Veneta, Saint Laurent, Gucci, Dior, Max Mara, Max & Co., Marc Jacobs, Marc by Marc Jacobs etc to Malaysia eyewear market. Now lets check it out the seasons must have items!

4 TRANSLUCENT
Translucent
The very chic translucent shades will be one of the main key in 2013, line with Marc Jacobs’ 2013 ready-to-wear collection: olive, brown, red and ochre, perfectly combined with gray lenses.

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Color Blocking
Deep compact of two colors into one shades, identity of  funky vintage retro chic.

5 MIRRORED
Mirrored Lenses
Magic mirror, where you can check your makeup anywhere! Other than reduction of UV, mirrored lenses always besties of hiding your tiring eyes, and also irritated eye bag.

6 CATEYE
Cat Eye
Cat eye also one of the highlight of the season! Miao~

7 GUCCII am in Marc Jacobs Chic Translucent!

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One of the seasons must have: Translucent Camouflage Shades!
She just beautiful like a crystal marble if you hold it under sunlight.

8-DIORI am in Dior translucent camouflage shades!

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Highlight of the season: Gucci Bamboo Sunglasses
Bamboo is one of the Gucci House signature motifs since 1947. Meanwhile sunglasses blend tradition and innovation onto reflect House’s concept of contemporary luxury. Two models feature a 70’s inspired, aviator frame embellished with bamboo details on the bridge. Classically awesome!


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Highlight of season: Rubber Arms
Where eyewear meet fashion with comfortable, here you are, the super comfy rubber arms! ( I have one, show you guys later.)13
Okay, aviators are the season must have too!

14There are some awesome details of craftsmanship in new seasons shades, frame was done like a marble stone, and lenses was perfectly cut to match.

15 16 ALEXANDER MCQUEENAlexander McQueen’s cat eye shades with gradient lenses.

17 MAXMARAMaxmara crystal clear translucent shades.

18 BOSS ORANGE 19 TOMMY HILFIGERTommy Hilfiger pocket friendly foldable shades.

GUCCI
Gucci translucent, my super likey of the season!
20 SUNSHINE N QUEENIE CHAMBER
Miss Kelly Sunshine n Queenie Chamber selfie.

Thanks Safilo for the awesome Carrera mirrored lenses shades!
Yes, I love it very much. :)
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Not familiar with Carrera? But you must know Lady Gaga right? She’s wearing Carrera in her Bad Romance music video. :)

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<Please visit Safilo official website for more information.>

Red carpet standard luxurious gowns from Malaysia established fashion designer Alvin Tay, serving the Oscar night  a beauty and couture feast. This fabulous collection was named The Oscar Extravaganza. Alvin Tay is one of the Malaysia fashion designer showcase   in Mercedes-Benz Stylo Fashion Grand Pix KL 2013 opening show. Make up sponsored by Shu Uemura, hair by A Cut Above creative team. Now lets take a closer look of those fabulous gown!

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Stay tune for more awesome runway photos!

Photos courtesy of Alan Lim
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