A DRIVE WITH THE AMBASSADOR SEARCH ROADSHOW
SCHWARZKOPF PURSUES AMBITION AT LOCAL TERTIARY INSTITUTIONS
Reputable German hair care brand Schwarzkopf is making the rounds visiting selected local colleges and universities around the Klang Valley. After announcing the business plan to enter the retail market offering quality products at affordable prices to consumers nationwide at the end of May, the brand is continuing to make its presence felt and reach out to potential users through various activation activities, one of it being the college on ground activities.
Mr. Markus Daburger, General Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore said they have drawn up a comprehensive ongoing campaign to introduce their products at twelve different locations starting from Oct 1.
“We are excited to embark on the roadshow drive. The initiative will go on for almost two months and we are expecting to complete it before the end of Nov. It is going to be a fun-filled experience engaging the students and the staff at the tertiary education institutions during the brief two-day stopover at each venue. We are also offering the products at special prices.” he added.
The confirmed venues are as follows:
1) Taylor’s University Lakeside (Oct 1 and 2)
2) INTIInternationalUniversity, Subang (Oct 3 and 4)
3) UCSIUniversity, Cheras (Oct 8 and 9)
4) The OneAcademy, Sunway (Oct 10 and 11)
5) Kuala LumpurMetropolitanUniversityCollege (KLMUC) (Oct 15-16)
6) Asia Pacific University of Technology & Innovation (APU) (Oct 17-18)
7) BerjayaUniversityCollege of Hospitality, Berjaya Times Square (Oct 22 and 23)
8) SunwayUniversity (Oct 24 and 25)
9) MultimediaUniversity (MMU), Cyberjaya (Oct 29 and 30)
10) TunkuAbdulRahmanCollege (Oct 31 and Nov 1)
11) Kemayan ATC (Nov 5 and 6)
12) MetropolitanCollege, Subang (Nov 7 and 8)
Besides the simple jigsaw contest serving as the permanent icebreaker feature, the more competitive Schwarzkopf Ambassador Search is the main attraction for participants to sign up and vie for the one-year supply of the brand’s products. Each contestant will need to purchase the brand’s products to gain entry into the Schwarzkopf Ambassador Search 2012 competition.
The hopefuls will get a free makeover including hair styling and make up. They will also receive a free copy of a 4R size photo of their respective newly found pleasant images with a photo frame. A total of 10 personalities will be picked as the winners based on the creative slogans and characteristics that best portray the brand to form the best line-up of the talent hunt.
For the roadshow, the brand will showcase three main brands from the colorant, hair care and styling categories. Among the products are the Extra Care shampoo, conditioner and treatment series, Freshlight hair colour series and Got2b styling series.
The products have been available at selected pharmacies, hypermarkets and supermarkets since June.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs some 47,000 people and reported sales of 15,605 million euros and adjusted operating profit of 2,029 million euros in fiscal 2011. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.